Start with intent categories
Search around recommendation requests, alternative searches, competitor complaints, active tool searches and explicit problem expressions. These are closer to a real decision than broad topic mentions.
REDDIT DEMAND
How to find SaaS customers on Reddit without spamming
Reddit can reveal demand in plain language, but only when you distinguish an active problem from a random keyword mention. The goal is a small number of conversations worth reading, not a giant lead export.
WHAT COUNTS AS SIGNAL
Look for evidence, not mentions.
- Recommendation requests asking what tool to use.
- Alternative searches after frustration with an existing product.
- Specific workflow complaints with context.
- Recent questions where the community still has room for a useful answer.
Read past the title
A promising headline can hide the wrong problem. Check whether the poster is asking for help now, merely reporting what happened, or celebrating a result after the relevant decision has already passed.
Check product capability
Do not answer because the language resembles your marketing page. Confirm the product can solve the actual workflow described. If it cannot, reject the signal.
Respect the room
Open the source and understand the community context before replying. A helpful answer without a link can be more appropriate than a pitch. If promotion is not welcome, the conversation can still be useful customer research.
Track usefulness, not comment volume
Record the source, date, exact problem, why it matches and what happened next. A few high-quality signals are more useful than dozens of generic threads.
DON’T DO IT BY HAND.
We read the public web so you don’t have to.
The method on this page works. Running it every weekday is a job. The Daily 5 does the reading and sends you five real conversations where someone is asking for something that doesn’t exist yet — each one with its source, so you can judge it yourself.
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THE DEMAND ALREADY EXISTS.
Stop guessing where the right conversations are.
Seek starts from your product and ICP, surfaces public conversations, explains why they match, and keeps the original source inspectable.
Find demand signals ↗